How to Optimize Your Crawl Budget for SEO

There are several ways to optimize your website’s crawl budget for SEO Canada. Some are internal link structure, faceted navigation, and page load time. Moreover, you can create sub-sitemaps for different sections of your website. For example, if section A contains 500 links and section B contains 120 links, you should create two separate XML sitemaps for these sections. One of these sub-sitemaps should contain non-indexable URLs as well.

Faceted navigation:

One of the biggest challenges in using faceted navigation in search engine optimization (SEO) is balancing the value of different keywords with the crawl budget available for each page. To make the most of your crawl budget, you must blend different aspects of SEO, such as keyword research and on-page optimization, to optimize your site’s faceted navigation. Listed below are three methods you can use to optimize faceted navigation.

Internal link structure:

Your internal link structure should tell Google where the content on your site is related to other pages. It should include categories, such as “dining furniture.” Your site architecture should be clear and easily navigable. Include internal links that direct your visitors deeper into those categories. Google bots will better understand your site’s categories and return more accurate results. Using an XML site map is essential for your internal link structure.

Page load time:

While you are optimizing your website for search engine optimization, you should pay attention to your site’s page load time and crawl budget. Slow sites may drag your crawl budget, but a faster website may improve your SEO results. A slow site will take a toll on the crawl budget of the Googlebot, which can move quickly through a site.


When you run a search engine optimization campaign, the first step should be to investigate if your site suffers from URL timeouts or crawl errors. Time-outs are issues where a URL takes too long to respond to a request. Time-outs can negatively impact the number of pages indexed or crawled. This issue can be caused by many factors, including server or host load. It’s important to identify if this persistent issue and consult a server’s logs to determine the problem.